RIM has announced it has launched its own ad platform for BlackBerry handsets - albeit one that aggregates content from multiple independent ad networks already operating on the OS.
Dubbed the BlackBerry Advertising Service, RIM's network in its own words allows developers to avoid having to manage relationships with multiple ad platforms.
Instead, its set up pools in-app ads from a multitude of popular networks, meaning studios can tap into scores of ad platforms from just one base.
Ads in apps
"The BlackBerry Advertising Service offers developers a quick and easy way to integrate advertising in their applications," said RIM's senior VP, Alan Brenner.
"The service reduces the commercial and technical complexity of enabling ads within an application and offers developers a new avenue of monetisation."
The platform can call on the support of six separate networks at launch, with Amobee, Jumptap, Lat49, Millennial Media and Mojiva all on board.
Rich partnership
Meanwhile, Medialets will handle all rich media content, enabling developers to employ the firm's rich media ad formats, delivery and analytics, from within BlackBerry Advertising Service.
"To date, the Medialets team has worked aggressively to bring cutting-edge rich media advertising capabilities to the latest iPhone, iPad and Android platforms," said Medialets' Elena Perez on the firm's blog.
"Through this relationship with RIM, we'll further extend the industrys most engaging mobile rich media ad formats to the broadest range of devices and operating systems.
"We look forward to working with the BlackBerry team in the coming months as part of our broader mission to make it easier to create and deliver mobile rich media advertising at scale."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Data & Research
Jul 6th, 2020
37% of iPhone owners game daily while 46% of Blackberry owners have no games
News
Sep 28th, 2016
BlackBerry ceases smartphone manufacturing as company reports $372 million net loss
Top Stories
as
News
10 hours, 16 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
11 hours, 26 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |