It's unlikely that the majority of MyTown, Foursquare, or Gowalla users have ever heard of Localeze, yet the business listings directory could be about to sign a deal with Facebook that pushes the social network firmly into the location-based arena.
Chatter suggests the social network has been making moves towards offering a location-based set-up dubbed 'Places' for some months, although the fallacy of such a drive was a lack of any kind of location data to back up the service.
In light of this, TechCrunch reports Facebook has approached Localeze which aided Twitter in its recent location roll-out to serve up such data, with the firm having generated a 14 million business strong database since it was formed nine years ago.
The check-in question
Speculation suggests the software could initially be implemented to generate fan pages for businesses and commercial ventures, with actual check-ins which would move Facebook firmly into location-based service territory having been delayed due to the privacy concerns the network has had to deal with of late.
Nonetheless, it's no great stretch to imagine such a setup being implemented on Facebook's various mobile offerings web and app based in the near future.
Such a move would automatically supersede the current market leaders by some distance, with MyTown's 2.5 million strong userbase overshadowed somewhat by Facebook's 400 million plus user accounts.
The venture wouldn't be a departure for Localeze, either, with the firm having also signed agreements with the likes of Apple, Yahoo! and Bing in the past.
TechCrunch
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
9 hours, 52 minutes ago
PocketGamer.biz Podcast - ustwo games’ María Sayans on the sustainable strategy behind Monument Valley
News
10 hours, 20 minutes ago
Squad Busters releases globally tomorrow… But is it REALLY the next big thing?
News
11 hours, 51 minutes ago
Zenless Zone Zero July 4th release date confirmed as pre-registrations surpass Honkai: Star Rail’s
Feature
May 28th, 2024
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Feature
May 27th, 2024
“There has been an increase in funding opportunities for African developers with more exciting times to come"
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
BostonFig Online 2024 | Jun 1st |
Popular Stories
Interview
May 27th, 2024
“There has been an increase in funding opportunities for African developers with more exciting times to come"
Feature
May 27th, 2024
Case study: How Supercent’s games made it to the top in a stagnating hypercasual market
News
10 hours, 20 minutes ago