At the last count, over 1 million Angry Birds games are now being downloaded across various gaming platforms on a daily basis.
It's no surprise then that the franchise has jumped from 300 million downloads in early August to 350 million 43 days later.
What's more significant, especially for Rovio's bottomline, however, is it's now selling 1 million t-shirts and 1 million plush toys every month, at least that's according to new North American general manager Andrew Stalbow.
Given that the t-shirts retail for $10 to $20, while the plushes go for $9 to $20, assuming a 50 percent share with retailer, that's at least $10 million a month for Rovio; likely a low estimate.
Half and half
As for the wider phenomenon, market research outfit AYTM has been surveying Angry Birds players, albeit in a small, self-selected manner.
It reckons 18-24 year olds are 33 percent likely to buy Angry Birds games than people who are 25 or older, while male gamers are 35 percent more likely than women to upgrade from a free Lite version of the games to paid versions.
Still, of the 500 US adults aged 18+ who were surveyed and had downloaded at least one Angry Birds game, 53 percent were playing free versions, not even spending 99c to get a full version.
Distribution per device was split 41 percent Android, 33 percent iPod touch, 32 percent iPhone, 25 percent PC, 15 percent iPad and 6 percent other (Ovi, webOS, etc).
As for the games' impact on people, 13 percent said they felt addicted when playing, and 12 percent of people who had played Angry Birds more than 25 times had deleted it for that reason
You can see the full infographic from AYTM here.
[source: TechCrunch]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
1 hour ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |