Given collecting data on consumer habits is its business, the fact analytics firm Flurry is making potential privacy concerns its focus may surprise many.
Regardless, that's exactly what its new Privacy First Initiative (PFI) will attempt to do, bringing in a number of clauses that developers wishing to use Flurry's software in their apps will have to agree to.
The intention is to be a little bit more open with the end user. Flurry insists that developers signed up to its analytics software have opt out and data delete options, both linked to the particular device the app is running on.
Lifting the lid
Titles running Flurry will also have to come with "simple, readable terms of service language" which "must be included as part of each application's terms of service or privacy policy and accessible before the application is installed and launched".
If embraced by the industry as a whole, it could make a change for the analytics business.
It's also likely to be a reaction to Apple's hardening of attitude when it comes to location-based advertising on its iDevices.
"PFI is the result of months of consultation with customers and partners as well as a review of privacy standards in similar industries," says Flurry president and CEO Simon Khalaf.
"PFI's white hat approach to data collection and visibility into audience targeting goes a long way to ease consumer privacy concerns. Nothing is done without the consumer's knowledge, or without the chance for a consumer to stop data collection."
Data deletion
It doesn't stop there either. Apps running Flurry's AppCircle ads will have to come with an information button that explains what data is used for advertising targeting, as well as providing yet more opt out and data deletion options.
Data will also only be kept for set period, with Flurry deleting all raw statistics after a set period of time has elapsed, and any location information that goes into more detail than the metropolitan area the user is in will be blocked.
Flurry claims more than 28,000 firms have integrated its analytics or advertising software into more than 40,000 apps.
PFI will be rolled out on iPhone this summer, before making the leap to Android, BlackBerry and Java.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
8 hours, 37 minutes ago
PocketGamer.biz Podcast - ustwo games’ María Sayans on the sustainable strategy behind Monument Valley
News
9 hours, 5 minutes ago
Squad Busters releases globally tomorrow… But is it REALLY the next big thing?
News
10 hours, 36 minutes ago
Zenless Zone Zero July 4th release date confirmed as pre-registrations surpass Honkai: Star Rail’s
Feature
May 28th, 2024
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Feature
May 27th, 2024
“There has been an increase in funding opportunities for African developers with more exciting times to come"
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
BostonFig Online 2024 | Jun 1st |