These aren't officially-announced figures, so take them with a pinch of salt, but a Business Week article on social gaming claims that Zynga is coining it in from Facebook micro-transactions.
How much? $100 million annually. Not bad, eh? That's thanks to a significant chunk of its 40 million monthly active users paying for virtual poker chips and other items, or playing premium versions of its Facebook games.
The article suggests that 2-10 per cent of the company's player base pay, which means between 800,000 and four million paying customers.
Assuming the estimate isn't too wide of the mark, it has significant implications for iPhone. Zynga has already released several games on the App Store, but it hasn't been able to bring this micro-transactions model across.
Of course, once the iPhone 3.0 software launches this summer, Zynga and its social gaming rivals like Playfish and SGN will hope they can drive similar revenues from iPhone.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Related Articles
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
Feature
Jun 7th, 2024
New release roundup: The best new mobile games from RPG roguelikes to a Star Wars surprise
Top Stories
News
1 hour, 24 minutes ago
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
1 hour, 45 minutes ago
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
News
6 hours, 5 minutes ago
Early Bird tickets to the Pocket Gamer Mobile Games Awards 2024 are live
News
1 hour, 24 minutes ago
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
1 hour, 45 minutes ago
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Feature
3 hours, 10 minutes ago
Fingersoft CEO Jaakko Kylmäoja: Building the world's most downloaded racing games
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Guerrilla Collective 2024 | North America | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
as
Feature
Jun 3rd, 2024
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
News
May 31st, 2024