From a western perspective, you'd be forgiven for thinking bada Samsung's smartphone platform, launched in June 2010 has been something of a no-show.
The Korean firm's output in Europe and the US has been focused on Android, but with July highlighted as the due date for the first major refresh for the OS, the firm now claims Asian expansion has been top priority.
Big on bada
"We currently have a market share of 10 - 15 percent in the smartphone segment in India, and with Bada, we are targeting about a share of 30 percent in this segment this calendar year," said Samsung's research and development head Dipesh Shah.
"Bada... is a driving force in accomplishing Samsung's vision of a smartphone for everyone."
Such expansion will, in Shah's view, be achieved by the launch of bada 2.0, which looks to deliver increased support for multi-taking, an updated UI and new revenue models for developers, amongst other fresh features.
Indian opportunity
Indeed, Shah claims bada's base in India has been one of the platform's main achievements to date, with around 30 percent of all development on the OS coming from Samsung's R&D centre in the country.
"We have seen a good traction for Bada devices in India," he added.
"I see the launch of this OS as a powerful opportunity for developers in India."
[source: Financial Express]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
1 hour, 50 minutes ago
Epic Games hit with €1.1m fine for unfair commercial practices in Netherlands
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |