Company Profile
-
Website
About
Description
Frank N. Magid Associates is a leading research-based strategic consulting firm that helps clients become profitable by solving problems and helping them take advantage of opportunities. Magid brings unique frameworks for solving problems and seizing opportunities to each engagement, all informed and driven by unparalleled consumer and stakeholder research, market knowledge, and experience-based perspectives.
We are unique because for fifty-three years we have carefully studied human behavior and how communication affects it. We possess an uncanny understanding of what and how marketing and communication will motivate people to behave in certain ways. This understanding provides us with a unique consumer lens through which we approach each engagement.
We use this expertise and perspective to help our clients develop and market products and services and make investment decisions that align with consumer attitudes and expected behaviors, thereby leading to optimized financial performance.
In industry after industry, Magid builds on each successive engagement to learn new lessons, develop better tools and capabilities, and develop our position as both an innovator and thought leader. The result is a partner who looks at the world through the lens of the consumer, using that perspective to help our clients become more profitable by solving their problems and helping them to take advantage of opportunities.
Company Coverage
There's currently no content listed for Magid contact us if you have any news about this company.
Top Stories
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |