Tablets are the mobile platform of choice for gamers, boasting higher usage statistics than smartphone and driving more in-app revenue for developers.
That's according to the latest study released by PlayFirst and Frank N. Magid Associates, which claims that 61 million gamers prefer tablets to smartphones a figure that's up 70 percent year-on-year.
The research also concludes that 69 percent of tablet owners use their device to game regularly, with 31 percent splashing out on virtual goods, each spending an average of $48 in the last 12 months.
Just the start
Indeed, the report suggests tablet gamers are more willing to invest in games financially than those taking on titles on their smartphones.
Annual in-game virtual goods spending currently stands at $914 million a figure that dwarfs the $341 million outlay of smartphone users.
"Despite its strong growth in the last three years, mobile gaming is still at the beginning stages of its global expansion on smartphones and tablets," said Marco DeMiroz, president and CEO of PlayFirst.
"Because its so easy and convenient, mobile gaming has become a mainstream consumer entertainment pastime, right alongside watching television and movies. In fact, it is replacing traditional home entertainment as tablets offer a rich and compelling user experience."
'Huge gaming platform'
The report also claims gaming is the number one form of entertainment on tablets, with owners downloading 25 games a year on average - one in five of which are paid games.
"We started seeing the emergence of the tablet as a huge gaming platform last year," said Mike Vorhaus, president of Magid Advisors.
"Now tablet gaming growth is pushing big increases on in-game virtual goods spending and driving big revenue."
Apple's iOS still leads the charge in terms of gaming, with the study revealing that iOS gamers are more likely to both purchase and play games than their Android counterparts.
[Source: PRWeb]
Data & Research
What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.
Related Articles
Top Stories
News
2 hours, 8 minutes ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |