The iPhone developer-turned-publisher meme is continuing to gather momentum.

US/Chinese studio Red Rocket is the latest to reconfigure its business model to the new battleground.

We caught up with CEO and founder Jung Suh to gauge the lay of the land.

Pocket Gamer: Good developers and good publishers have different skills so why do you think as a good developer, you will also be a good publisher?

Jung Suh: True. Developers and publishers are certainly different beasts.

Red Rocket Games has already developed and published four titles in the course of the last eight months for the iPhone. As a partner, we couple technical expertise with deep marketing know-how.

To ask a more pointed question, Red Rock's iPhone games have been quirky, innovative and creative but perhaps not massive chart successes, so why do you think developers should trust you as a publisher?

Red Rocket Games' first two titles - Little Runner and Mevo and the Grooveriders - were Top 100 hits in the App Store - which is more than you can say for the majority of the 80k titles available. Little Runner has also been sitting in the top 10 in Japan for several months.

So I think it's fair to say that Red Rocket Games has had success on the App Store platform. We know how to cost-effectively promote and market games in both the US and Asia.

How would you describe a Red Rocket-published game?

Red Rocket Games is all about unexpected combinations.

How will you be sourcing games?

Red Rocket Games will focus (1) on titles that work well with the iPhone as a device and that (2) have the potential to be ported to other platforms.

Will you be setting up specific publishing structures within Red Rocket in terms of separate staff or publishing labels?

We will maintain separate staff to manage publishing accounts. New titles will remain under the Red Rocket Games brand for now.

Will you be offering traditional advance and royalty deals?

Yes, although, deal structures will vary based on a title's perceived value and its state of development. Red Rocket Games will provide services that range from completely developing and distributing a game to simply providing marketing and logistics support upon a game's launch.

What stage of development do you think it's best for a publisher to get involved in a game?

The earlier the better.

Companies such as ngmoco and Chillingo are rolling out their own social networking technology, so do you have similar plans?

For the moment, Red Rocket Games is focused on working with partners - from Facebook to OpenFeint to Scoreloop - for the social networking aspects of our games.

Will you be looking to integrate games across PC, online, iPhone etc?

Definitely. Red Rocket Games believe that the future of gaming lies in titles that can be played seamlessly across multiple devices. Our rhythm-platform game, Mevo and the Grooveriders, is already available on PC and iPhone. And we are currently prototyping titles that will integrate online and mobile experiences as well.

What about other platforms such as smartphones, Facebook, MySpace, PSP Minis, DSiWare etc?

We'll let you know more in 2010.

Thanks to Jung for his time.

You can see what Red Rocket gets up to via its website and Twitter.

Developers interested in working with Red Rocket can contact the company at info [at] redrocketgames [dot] com.