Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
The Charticle: Can Zynga serve up a stickier sequel with Draw Something 2?
It was always unlikely that Zynga would leave the Draw Something franchise dormant for all too long, if only to divert people's attention away from the game's performance since the firm picked up OMGPOP.
Draw Something 2, then, is designed to be somewhat stickier, employing a more social bent Zynga hopes will ensure means the game has longer legs than its predecessor.
But is it working? And why has Zynga broken with its tradition of only launching freemium games to debut a paid release as well as a free one?
Last week's Charticle looked at the game's chart performance so far.
BlackBerry CEO: 'In five years I don't think there'll be a reason to have a tablet anymore'
You can always count on Thorsten Heins, CEO of BlackBerry, to come out with a spicy soundbite or two during an interview.
Last week was no different.
"In five years I dont think there'll be a reason to have a tablet anymore," Heins told Bloomberg a particularly interesting take, given the relevant failure of BlackBerry's own PlayBook.
"Tablets themselves are not a good business model."
Stateside: Don't be fooled proper monetisation tops marketing might every time
At a time when iOS games are started to pop up in TV spots yes, fully fledged television adverts should developers be worried if they can't afford to splash their cash on some serious promo?
According to 148App's Carter Dotson, no. Sorting out your monetisation is more important than spending bucks on marketing, every time.
"It sounds obvious, but far too many developers treat monetisation as an afterthought a dirty little extra that's tagged on at last minute almost out of shame," said Dotson.
"I should clarify, I'm not advocating that anyone turn their games into the kind of soulless money machines that seems to fuel the constant release of cards and slots games. Rather, there needs to be a balance found between drawing players, keeping them interested, and getting them to want to spend money."
In-app purchase education: Apple launches App Store guide to explain IAPs
Without announcement of fanfare, Apple has started educating its audience about in-app purchases. You know, those little things we've all been buying en masse for several years now.
Likely thanks to increased press coverage focusing on kids making in-app purchases unawares, App Store users on the iPad can now access a mini-guide to what IAPs are and, perhaps more importantly, how to restrict access to them.
"The attempt to educate iOS users arrives during a period of media interest in IAP and freemium, with recent reports highlighting instances where children had amassed bills as high as £1,700 within games many parents believed were completely free," detailed news editor James Nouch.
"March saw the company tweak the layout of App Store listings to include in-app purchase warnings, with educating its audience rather than fundamentally changing how IAPs work on Apple's agenda."
Opinion: Time for Apple to sacrifice skeuomorphism in iOS 7
If rumours are to be believed, Apple's obsession with shiny buttons and skeuomorphism the replication of real objects in design is to come to an end in iOS 7.
For editor Keith Andrew, it can't come soon enough.
"Sources are pointing towards a new 'flat' design, with icons that look like they've been soaked in hot wax set to be consigned to the rubbish bin," said Andrew.
"Indeed, it would appear the deployment of Microsoft's Metro approach utilised across both Windows 8 and Windows Phone 8 may have had an impact on Ive, with a unified notification centre also on the cards.
"Developers and Apple alike need to be prepared for a vocal minority to voice their discontent at any hint of a change, while for others, it's likely that whatever is shown at WWDC 2013 won't be enough."
Hot Five
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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