Operating more quietly than the likes of EA Mobile and Gameloft, still Namco Networks remains a good example of how a console-focused company can use its bulk to run a successful mobile game business.
Early to support iOS, the company has also used its distribution muscle to make the most of the legacy Java and Brew platforms, while also dropping Android and other emerging smartphone platforms into the mix. In this context it's licensed iOS hits such as Flight Control and Crush the Castle.
Jonathan Kromrey, executive producer, Namco Networks, heads up the company's iOS operations.
PocketGamer: What was the most significant event of 2010?
Jonathan Kromrey: A lot has happened over the course of the year but the iPad is top for me. Apple has developed a device that creates a truly immersive experience for casual and hardcore gamers.
What was the most significant event for Namco?
PAC-MAN's 30th Anniversary! We're thrilled that the beloved pop culture icon continues to be as popular today as he was 30 years ago. In fact, PAC-MAN will be the first videogame character to receive its own float at the 122nd Annual Tournament of Roses Parade in Pasadena, CA on January 1.
What was your favourite mobile game of the year?
House of Glass - an iPad exclusive from Namco.
What do you predict will be the most important trends in 2011?
The evolving Android and Chrome platforms. Market share is one thing, but how it is retained and supported is another thing entirely.
If you could enforce one New Year's resolution, what would it be?
Expand creative boundaries. The industry is moving to the blockbuster movie model where one game every three weeks will capture the attention of the mass market, but truly innovative apps that try new things and grow the overall gaming market are needed for 2011 and beyond.
Thanks to Jonathan for his time.
Interview
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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