The ability to offer mobile gamers real money gambling could represent a massive opportunity for developers.
At the moment, however, the mobile gaming market is one saddled with sizeable challenges.
Namely the fact that, since different regions have their own gambling regulations and legislations, launching a real money gambling game worldwide would require a lot of legal legwork. What's more, some potentially lucrative markets simply don't allow gambling at all.
It's no wonder, then, that mobile gaming companies are turning to third parties to help them navigate the regulatory difficulties, rather than attempting to cross the legal quagmire themselves.
And that's exactly what Glu Mobile has done, entering into a strategic relationship with UK-based Probability PLC to create slot games based on its existing mobile IP.
To find out what made Glu enter that market now, and how it hopes the market will develop in the coming years, we spoke to CEO Niccolo de Masi about gambling and games.
Pocket Gamer: What makes now a good time to enter the real-money gambling market?
Niccolo de Masi: Our core business remains in action adventure and casual mobile freemium games.
That said, there may be legislative easing globally around real-money mobile gaming and we want to make sure we are prepared.
With this partnership Glu is well positioned to immediately capitalise on our original IP through Probability's mobile casino offerings.
Why is Probability PLC a good partner in this venture?
Probability is the UK's only pure-play publicly traded mobile gambling company.
It is one of the largest direct-to-mobile gambling services in the UK and has full regulatory certification in both the UK and Italy.
Probability also offers a broad range of distribution channels including, potentially, Probability's partners such as PaddyPower, William Hill, and Ladbrokes.
Initially, Glu gambling titles will only be available in the UK and Italy. When do you expect to be able to expand into other territories?
We anticipate that additional markets around the world will continue to open up to real-money mobile gaming and we will expand our investment accordingly.
We don't have a timetable for this expansion.
Do you expect to be able to bring these titles to the US anytime soon? Or at all?
Regulatory approvals are already being addressed on a state by state basis, but Glu does not have a specific timetable on bringing these offerings to the US market.
We will continue to evaluate opportunities for expansion both in the US and globally.
You'll be utilizing existing Glu IP for these slot games. Do you think there's a significant intersection between existing Glu players and those who are interested in playing real-money mobile slots?
Absolutely. We will likely start off by offering predominantly male focused slot games.
These games will appeal to the same audiences that have contributed significantly to the success of Glu brands such as Contract Killer, Deer Hunter, and Gun Bros.
Each of these brands has millions of worldwide fans and we will have the opportunity to leverage cross-promotion with these audiences.
Thanks to Niccolo for his time.
Top Stories
News
4 hours, 31 minutes ago
Honor of Kings garners 3 million pre-registrations ahead of global launch
News
Jun 2nd, 2024
PocketGamer.biz Podcast Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
as
Feature
31 minutes ago
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big launch
Feature
4 hours, 36 minutes ago
Hot Five: Squad Busters launches globally, AFK Journey gets innovative, and Juicy Button Games has big plans for 4X strategy genre
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
Events
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
PitchYaGame Live 2024 | Jun 7th |