According to a report on Inside Social Games, gaming giant EA is looking to acquire social games developer Playfish for $250 million.
It's speculation at the moment, with both companies currently declining to comment, but rumours are growing that the deal to absorb the prolific Facebook, mobile and iPhone developer into Electronic Arts is well under way.
Indeed, an unnamed industry source is cited in the report suggesting the acquisition has already taken place, and that an official announcement is imminent.
It's an interesting turn of events, considering EA COO John Schappert recently voiced his concerns that the social games industry is a bubble waiting to burst, and that many indie developers would struggle to make money on the social platforms.
If the buyout is true, EA could lend serious weight to this burgeoning area of the contemporary games market, and prompt other big industry players to get in on the social scene, and perhaps make acquisitions of their own.
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |