It was a common theme to Apple's iPhone OS 4.0 unveiling: while the upgrade makes sense from a consumer's perspective, there were plenty of revelations that could, potentially, put businesses under threat.
As such, speculation suggested that collecting data using in-app analytics was set to be banned when 4.0's new terms and conditions come into force.
However, as VentureBeat reports, the analytics firms themselves Flurry, Distimo and Medialets to name a few are now calling time on this rumour, suggesting their fears have been calmed by Apple.
Staying in-check
"Way before Apple iPhone OS 4.0 ships, we will have an SDK that is fully compliant with Apple iPhone OS 4.0 terms and conditions," Flurry CEO Simon Khalaf told the site.
"And we are also working [on] and will be announcing soon an initiative and product features that address consumer privacy concerns."
While, to-date only Bango has come out and claimed it's 100 percent confident the new terms and conditions won't effect its business, it would appear any thoughts of an outright ban are fading.
Instead, it appears analytics as a whole will be placed under greater scrutiny by Apple, the likelihood being that firms will have to be much more careful about what statistics they collect.
[source: VentureBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
1 hour, 32 minutes ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |