It's not just developers that Microsoft has courted with Windows Phone 7, but middleware seems to be coming on board too.
As such, Metismo has revealed it has added Windows Phone support to Bedrock this week, with the production environment now an applicable tool for studios wishing to work on Microsoft's new platform.
Opening Windows
Indeed, in Metismo's view, such developers are likely to be high in number.
"The decision to provide support for Windows Phone was an easy one," said CEO John Chasey.
"Although the operating system's latest version is extremely new to the market, Microsoft has learned a great deal from the rapid evolution of the global mobile market and the rise of the apps stores."
On a technical level, Metismo claims Bedrock is up for the particular challenges of Windows Phone, with the company developing its cross-complier to create native C# code for the platform.
"Our engineers have met the challenge beautifully," added Chasey.
"Bedrock customers can create titles targeted across all major operating systems and development languages with a single code base - from Java on Android to Objective C on the iPhone, and from C++ on BREW to C# on the new Windows Phone."
Developer derby
Such efforts have been made because Chasey believes Windows Phone is likely to become a major player in the smartphone market in the coming years.
"Microsoft's ambitions in the mobile market mean that the new generation of windows for mobile will receive the company's full support, and we expect to see a raft of new applications being released over the coming months."
As such, the firm claims it's keen that developers don't get left behind when trying to work on multiple new formats.
Bedrock also gained iPad support back in March, with its set up allowing developers to work on apps for hundreds of different handsets and operating systems at the same time.
Likewise, the tool also enables studios to work on multiple apps at once, with Metismo charging on a license basis rather than on the number of apps either developed or sold.
In total, the platform now offers support for iOS, Android, BREW, Symbian, Blackberry, Palm, Windows Phone, PSP, DS, HTML5 and Flash.
More information can be found on the company's website.
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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