In a week when people are still debating the merits of the latest winner of The Apprentice in the UK, to have Lord Sugar's aid Karren Brady singing your praises is no bad thing.
That's exactly the reward bestowed upon Cirencester based Neon Play, which was named as the top start-up at Nectar's Small Business Awards 2011.
Taking home £2,000 and 50,000 Nectar points for its troubles, Neon Play was praised for the potential it has shown in its first 12 months trading.
Nectar for Neon
"Neon Play was the outstanding candidate in the start-up of the year category," said awards judge Brady, who also serves as vice chairman at West Ham United.
"With excellent growth in its first year, and a clear strategy for development over the forthcoming years, the future looks bright for the firm."
It's an accolade Neon Play CEO Oli Christie is naturally keen to celebrate.
"This is a great award and a huge pat on the back not only for the team, but also for the UK's growing app economy," said Christie.
"This is a new, exciting market that is moving fast and we are competing with some large and well-funded global games developers. Hopefully making mobile apps will be recognised as an important export industry both in terms of getting tax breaks and increasing app developer skills.
"There is still a long way to go, but for a mobile games studio to win a prestigious award from Nectar is a huge boost and we are absolutely thrilled with the prize money, Nectar points and recognition."
The studio recently passed the 20 million downloads mark on iOS and Android, having previously cleared its first 10 million in 10 months.
[source: Neon Play]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Interview
Mar 20th, 2019
Voodoo Development Magic: How UK studio Neon Play made a splash with hyper-casual hit Roller Splat
Top Stories
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |