Launched in April, US achievement-based ad network Kiip has been building out its clients - both in terms of developers and advertisers - throughout 2011.
Now, however, it's marked a major expansion point, announcing it's integrated into prosumer iOS game development tool GameSalad Creator.
It's the first advertising solution to be seamlessly included within the technology.
Check and go
In this manner, developers using the drag-and-drop GameSalad platform will be able to hit a check box and automatically include Kiip's service, which enables advertisers including the likes of Best Buy and Popchips to sponsor in-game achievements with real-world rewards.
The option is now live in the new version of GameSalad Creator, being trialled by certain studios, with full access to GameSalad's community slated for early December. More than 20,000 games have been created using GameSalad, which claims over 200,000 users.
Turn the wheel
"For the first time, we will be an integral part of the mobile game development cycle from inception, with developers using the popular GameSalad platform," commented Kiip's CEO Brian Wong.
"This partnership makes it possible to monetise games and offer branded rewards to a much larger community of developers in a way that is both simple and rewarding."
GameSalad CEO Steve Felter added, "Through our partnership with Kiip, GameSalad's professional developers have the opportunity to seamlessly integrate an innovative form of monetisation into their games and build loyalty among players by offering real world rewards for their in-game achievements."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |