With social gaming platforms for mobile companies evolving fast - see EA's Origin as an example - Gameloft has revamped its Gameloft LIVE! service.
Claiming 7 million subscribers (although not breaking out active users), it's now also being packaged in a standalone app that's currently available on Gameloft's Android Store.
It will be coming to Android Market, with an iOS version due too.
Chat and spend
The most obvious change is a new 3D interface, while features such as avatar creation and customisation, messaging and real-time chatting, as well as achievements, leaderboards, rewards and challenges available.
Of course, Gameloft also takes the opportunity to drive the downloads of games through special promotions and offers, including using its own virtual Cash currency and XP points.
You can find out more about the app here.
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Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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