Having previously earned its stripes in the mobile ad field, 24MAS's move into games publishing has seen the Swedish firm make waves in the Java business.
It's now set to cement its hand in smartphones, too, launching a freemium racer on iOS branded in the colours of returning Formula 1 driver Kimi Räikkönen.
Ice, ice baby
Kimi Räikkönen's IceOne Racing's launch on iOS is set to supported by what 24MAS claims will be a six week long marketing push across Europe and America, delivered across Metro International's suite of publications.
"Working with Kimi and the team at Ice One Racing has been a great project," said 24MAS CEO Tero Turunen.
"The combination of a racing legend with a great game, delivers a real racing experience for fans around the world. This is the first in a series of new original games for iOS and Android that 24MAS is bringing to market in 2012."
The game's launch strengthens 24MAS's operations on iOS, with its hand in other markets notably Android having been bolstered by the acquisition of THQ's mobile wing back in February 2011.
[source: 24MAS]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
Feature
1 hour, 55 minutes ago
Supercell's big Squad Busters mistake and how they're missing out on millions
Feature
2 hours, 36 minutes ago
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
Gaymer Pride | North America | Jun 1st |