Rivals looking to knock the iPad from its perch cannot hope to challenge Apple's dominance with superior hardware.
That's according to Forrester Research VP and principle analyst James McQuivey, who has claimed competitors must instead focus on delivering platforms packed with content that can compete with the iOS ecosystem.
All hail the king
Speaking at paidContent 2012, McQuivey looked to dispel the myth that users are only drawn to Apple devices because of the hardware behind them.
Rather, success in the tablet market relies on a 'platform promise' - a three-way 'conspiracy' between device makers, service providers, and consumers.
"The only tablets that can compete with the iPad are those that have a platform promise," explained McQuivey in his presentation, suggesting that Android tablets have failed to deliver on this front to date.
"It's all about the software," McQuivey continued, emphasising that hardware is of secondary concern. "The platform is the new throne where content reigns and content is king."
McQuivey's comments come as Millennial reports Android tablets are finally beginning to make ground in the US, with Samsung's Galaxy Tab and Amazon's Kindle Fire leading the way.
[source: paidContent]
Top Stories
News
10 hours, 44 minutes ago
PocketGamer.biz Podcast - ustwo games’ María Sayans on the sustainable strategy behind Monument Valley
News
11 hours, 12 minutes ago
Squad Busters releases globally tomorrow… But is it REALLY the next big thing?
News
12 hours, 43 minutes ago
Zenless Zone Zero July 4th release date confirmed as pre-registrations surpass Honkai: Star Rail’s
Feature
May 28th, 2024
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Feature
May 27th, 2024
“There has been an increase in funding opportunities for African developers with more exciting times to come"
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
BostonFig Online 2024 | Jun 1st |