DeNA has announced a partnership with Japanese developer gloops that will see the studio produce eleven games for the Mobage platform by the end of 2013.
The agreement states that gloops will deliver five titles in 2012 and another five in 2013, all of which will target the US and European markets. One of these games will be based on an unnamed 'popular American franchise.'
The eleventh game in this partnership will be built for Mobage's networks in China and South Korea.
Big in Japan
This isn't the first time gloops and DeNA have worked together, although until recently, their collaborations have squarely targeted Japanese audiences a card-battler based on the Monster Hunter franchise, for example, was never localised for the west.
"gloops has a proven track record of making truly captivating social games in Japan," explained DeNA CEO Isao Moriyasu.
"Now that we are starting to see multiple titles from Japanese developers on the top-grossing charts in several countries, we are truly excited to team up with gloops to bring their titles to smartphone gamers worldwide through our Mobage platform."
Two tribes
While social gaming rival GREE has struggled to successfully export its Japanese titles to the west, Mobage's Rage of Bahamut developed by Japanese studio Cygames has dominated the app stores' top grossing charts in recent months.
This partnership, then, highlights a divergence in strategy between the warring platforms.
DeNA looks set to continue betting on Japanese-developed titles for a worldwide audience, while deep-pocketed GREE embarks on an acquisition binge, tapping up mobile talent throughout the western world.
[source: DeNA]
Top Stories
News
1 hour, 52 minutes ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |