UK indie First Touch Games has announced that Score! Classic Goals has amassed more than 9.5 million downloads since launch last May, with 300,000 to 400,000 users playing every day.
The stats have been released as part of an update to the game - a new name, Score! World Goals, coupled with a host of new content - designed to celebrate said milestones.
Early Christmas present
Arguably more interesting, however, is the impact First Touch Games' decision to make Score! available for free as part of
Apple's 12 days of Christmas promotion in 2012 has on downloads.
Such was the spike enjoyed by Score! as a result, the studio reconsidered the game's original 99c price point, switching to the free model from 29 December onwards.
"Score! has now had well over 9.5 million downloads, which we're really proud of," explained First Touch Games director Charles Chapman.
"Though it was a big success beforehand, Apple's 12 Days of Christmas and moving to a free app was a huge boost for the game."
'Fortunate'
Chapman said First Touch had been "very fortunate and lucky" to be featured as part of the promotion, but noted that the game obviously "hit the right spots" for Apple.
"The decision to leave it free after Christmas was completely unplanned, and the game even now is certainly not what people would call a typical F2P game," he continued.
"But we found that, even before the Apple 12 days of Christmas promotion, the game was making more money when free - from the very limited IAP in the game - than it was when paid."
News
Related Articles
Top Stories
as
News
3 hours, 41 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
4 hours, 51 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
News
8 hours, 40 minutes ago
Epic Games hit with €1.1m fine for unfair commercial practices in Netherlands
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |