You could sense the palpitation in the audience packed, as you can see, with journalists raising their camera phones aloft as Nokia's Jo Harlow appeared on stage in a basketball kit in London yesterday.
The VP of smart devices' task having played the game in her youth was to score a basket and, as a result, demonstrate the Nokia Lumia 925's new Smart Camera app.
The feature, which will also be rolled out across existing Windows Phone 8 Lumia devices as part of an update set to launch this summer, takes a series of shots in quick success and allows users to play around with the photos that result to create action-packed images.
Take a look at the live demonstration below, and excuse the odd back-of-head in the way of the shot such were the numbers at Nokia's lavish London press bash that space was at a premium.
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