Europeans often feel they get a raw deal in terms of currency conversion compared to the mighty US dollar.
That's why we stock up on iPads and jeans when we're stateside.
And when it comes to the App Store, Apple has steadily been tightening the screw.
In the UK, the lowest price for apps and games used to be 59p, but this was bumped up to 69p in June 2011.
For Europeans, the lowest price rose from 0.79 to 0.89 euros in October 2012.
Up yours
Now Apple has done something rather subtle.
It's allowing developers to choose a new price point - 99p in the UK or 0.99 euros in Euro-zone countries.
The first game that was noticed at this new level was Chillingo's Bridgy Jones (previously 69p or 0.89 euros).
Certainly it will be interesting to see how many (or how quickly) these new prices becomes the dominant 'lowest' price point for new apps and games.
If that happens, the UK government won't be impressed.
It's trying to reduce inflation so - if this happens - an effective 43 percent increase in prices won't do anything to improve the mood of a nation of consumers in the grip of austerity.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
7 hours, 57 minutes ago
PocketGamer.biz Podcast - ustwo games’ María Sayans on the sustainable strategy behind Monument Valley
News
8 hours, 25 minutes ago
Squad Busters releases globally tomorrow… But is it REALLY the next big thing?
Feature
May 28th, 2024
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Feature
May 27th, 2024
“There has been an increase in funding opportunities for African developers with more exciting times to come"
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
BostonFig Online 2024 | Jun 1st |