In something of a strategic shift, Australian marketing agency Surprise Attack has announced its plans to become a publisher.
The company, which previously focused on providing marketing services to indie outfits, is to expand its services to include publishing under the new moniker of Surprise Attack Games, serving as what it claims is the country's first indie games label.
The move may surprise some, however, given founder and MD Chris Wright had previously suggested that, while developers "know they need help with marketing their games", they don't necessarily "want to sign up with a publisher".
New breed
Indeed, it seems that view may have driven Wright to create a "new kind of [indie] games publisher", helping "developers secure the development funding and creative resources they need to bring their visions to the world".
"Our vision for Surprise Attack Games is to build a new kind of publisher, inspired by the indie record labels I loved growing up in the 80s and 90s," explained Wright.
"Those labels werent some separate corporate entity that came in at the end to handle the commercial stuff, they were an integral part of their local creative communities and they helped lift up those communities as a result.
"Thats our goal, too; ultimate success for us is to be part of tomorrows superstars of game development reaching their potential."
Surprise Attack Games, which will publish titles across PC, Mac, Linux, mobile, console, and browser, will be launch its new publishing venture with with the release of three new games - Particular, Wolfdozer, and Burden.
You can find out more about the firm on its website.
News
What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |