Already behind gameplay video recording tool Everyplay, Applifier has now lifted the lid on GameAds a new tool designed to help developer integrate in-game video advertising into their titles.
GameAds operates either as an opt-in service gamers watching videos to earn virtual items or as interstitial video ads, pushing promos at what the company claims is "highly engaged mobile gamers."
Applifer states its proprietary algorithms ensure that ads are displayed only to relevant players, delivering higher response rates that "outperform competing ads providers."
Video star
During the GameAds beta phase, one 'key' but ultimately unidentified - mobile publisher reportedly accrued $1 million in 45 days through the service.
"We focus solely on promoting mobile games within other games, so we see higher CPIs and fill rates that for example ad networks focusing on brand campaigns do," said CEO and founder Jussi Laakkonen.
"Throughout the beta, Everyplay GameAds outperformed other ad providers and we saw games with multimillion daily active users switch to use us. We're now opening GameAds to the thousands of game developers needing better results from in-game ads."
Applifier's new venture comes hot on the heels of collaboration between video sharing specialist Kamcord and ad video platform Vungle that produces 15-second video ads recorded from user-generated gameplay.
Everyplay GameAds are now available to all developers already tapped into Applifier's suite of products, with more information available here.
News
US Correspondent
Representing the former colonies, Matt keeps the Pocket Gamer news feed updated when sleepy Europeans are sleeping. As a frustrated journalist, diehard gamer and recovering MMO addict, this is pretty much his dream job.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |