While the rise of Google's mobile operating system may have been checked in recent months in North America, reports from the UK market suggest its impressive growth shows no sign of abating.
According to findings from market research house Kantar Worldpanel ComTech, Android has swallowed up 44.9 percent of the UK smartphone segment in the three months ending May 15.
In the space of a year, Google's OS has increased its UK market share by 35.1 percentage points, with Nokia the single-biggest casualty of Androids rising popularity.
The Espoo-HQed vendor's Symbian OS - soon to be usurped by Windows Phone as the companys lead platform dropped 21.4 points over the 12-month period for 10.6 percent of the install base.
Brand loyalty
"There is no denying that Nokia has lost a significant amount of customers over the last 12 months, however, many of the remaining customers appear to be far more loyal to the brand, trading up to Nokia smartphones from Nokia non-smartphones," Dominic Sunnebo, director of global consumer insight at Kantar Worldpanel ComTech, notes.
"Nokia is failing to attract new buyers to the brand, however, it retains an existing, dedicated customer-base to sell the new Windows-based smartphones to later this year."
The good news for Google continues to pour in, as Kantar's research underlines Androids worldwide domination at present by noting its the most popular OS in Germany, France, Australia, Japan, alongside the US and UK.
[source: Softpedia]
Data & Research
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Top Stories
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |