If you're in the UK, you can't fail to have noticed RIM's ad campaign for the BlackBerry PlayBook just as the tablet hits shelves across the country.
Presumbaly a swipe aimed squarely at owners of Apple's iPad, PlayBook banner ads are proudly accompanied by the tag "yeah, you should have waited".
The irony is, O2 customers who had hoped to get hold of the tablet on launch day will find themselves waiting (or going elsewhere) to purchase PlayBook, with the carrier informing its userbase it has already dropped support for the platform.
Out of touch
According to O2, RIM's debut tablet simply doesn't deliver in terms of user experience, and the company isn't willing to attach its name to it as a result.
The carrier has reportedly sent out an email to O2 subscribers who had expressed an interest in buying PlayBook informing them that the operator "will not be selling the device" due to "issues with the end to end customer experience".
Interestingly, however, O2 doesn't rule out stocking the tablet in the future.
In said email, O2 states that it continues to work with RIM in regards to future PlayBook products, presumably with a view to getting the tablet up to what it considers an acceptable standard.
[source: Engadget]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Jun 11th, 2024
King and Flexion partner to bring Candy Crush Saga to App Gallery and more alternative app stores
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Interview
Jun 7th, 2024