It's not hard to fathom why Microsoft sought to add Nokia to its roster of Windows Phone 7 manufacturers.
Indeed, as Google will attest, having the backing of the world's largest OEM is unlikely to do your platform any harm.
More pleasing to those at the Redmond giant, however, will be the suggestion that the Finnish firm is set to hold on to and even expand - its share of the market over the next five years, carrying Microsoft's OS along with it.
Two way tussle
That's according to a renewed mobile market projection laid out by Pyramid Research, which suggests mobile handset sales over the next five years will hit 8.3 billion units, peaking at more than 1.8 billion sold in 2015 alone.
Most interesting, however, is the split between Android and Windows Phone 7 the firm lays out.
Though Nokia is set to remain top dog, it's advocates of Google's OS that will drive the market forward.
Pricing power
"In the smartphone space, ZTE, Huawei, LG, Samsung and Sony Ericsson will see the highest double-digit growth between 2010 and 2015," senior analyst Stela Bokun says on the firm's website.
"That speaks volumes about the demand for Android smartphone models that the global smartphone market will experience in the next five years."
Bokun claims that vendors of low-end smartphones ZTE and Huawei the most notable exponents and OEMs with a variety of devices on offer at different price points will be best placed to take advantage of a consumer base keen to spend less on upgrading their handsets.
As a whole, Pyramid Research claims sales of mobile handsets will amount to a cumulative revenue opportunity of $1 trillion between 2010 and 2015, with most growth coming from the Middle East and Africa and Asia-Pacific regions.
[source: Pyramid Research]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
15 minutes ago
Partner events are the latest trend in Monopoly GO!, Royal Match and Project Makeover
News
1 hour, 20 minutes ago
Belka Games lays off 20% of workforce as it becomes "more critical" of future titles
News
2 hours, 35 minutes ago
How user consent for personalised ads can significantly increase your Android revenue
News
2 hours, 45 minutes ago
Supercell invests in web3 startup GFAL led by King, EA and Activision Blizzard veterans
Feature
2 hours, 15 minutes ago
AI everywhere: Using neural networks for asset creation, marketing and more
Feature
Apr 30th, 2024
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 25th, 2024
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
News
Apr 23rd, 2024