App Store downloads are on the decline, while the cost of acquiring loyal users is increasing, according to the new monthly figures from mobile app marketing firm Fiksu.
The company's App Store index measures the average aggregate daily download volume of the top 200 free iPhone apps in the US.
For the month of April It shows app downloads continuing to fall to a daily average of 4.23 million after a considerable January boom and then a sharp drop last month following Apple banning bot farms.
Meanwhile, Fiksu posits that increased competition in the social networking and gaming categories caused mobile marketing costs to slightly increase in April, leading to a rise in the cost per loyal user rate to $1.46.
Downward trajectory
"April's continued downward trajectory of app downloads was expected, as no major events sparked discovery during the month," explained Fiksu CEO Micah Adler.
"Additionally, app marketers continued to scale back their use of robotic install tactics in response to Apple's policy on third-party marketing services," Adler continued, referring to Apple's crackdown on the use of bot farms to increase an app's standing in App Store rankings.
"However, we observed more aggressive advertising spending as marketers moved out of the first quarter lull and began to seek new opportunities to compete for rank especially in the dynamic social networking and games categories, which experienced volatility during the month."
You can see Fiksu's research, which is generated from more than 21 billion mobile app actions and more than 280 million downloads - here.
Data & Research
Related Articles
News
Feb 28th, 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Top Stories
News
2 hours, 26 minutes ago
Red Games Co's Brian Lovell on their Apple Design Award Win: “Inclusivity was a focus from the beginning"
News
11 hours, 48 minutes ago
App Store developers can start nominating their games for featuring later this year
News
Jun 10th, 2024
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalisation
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |