One of the best ways to generate interest in your latest product is to get media coverage about your game or games business.

Unbiased media coverage by respected media in the online and physical press can have a huge impact on your business.

So how do we get the journalists excited to write your story? What makes them tick?

How has the media world changed? How important is twitter, Linked-in and many forums and blogs.

To answer these questions, we have assembled a panel of game-media giants and industry experts to tell you about how they view the world.

Find out what makes them buzzing, what they want to write about, and what annoys them! The panel will be on hand to provide one-to-ones and presentations to inform attendees on how they operate.