At the Develop in Brighton 2013 conference, we caught up with Will Luton.
The game designer turned consultant and author has just launched his book Free2Play: Making Money From Games You Give Away (Amazon link UK / US).
It provided a good opportunity to talk about how he sees the business model developing.
"Free-to-play will become the dominant model but the rivalry between free-to-play and paid is ridiculous," Luton comments.
"They are two business models and they both have advantages and disadvantages.
"It's harder to make money from it [F2P]... There's much more thought that needs to be put to a product which is free-to-play."
Interview
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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