Demonstrating that software and media services are key, even for hardware manufacturers, Samsung has been releasing more details about its bada (meaning ocean in Korean) smartphone platform at launch event in London today.
You can follow our live blog here.
Bada is designed to make it easier for publishers, content creators and operators to get their games, applications and services working across Samsung's range of phones.
Based on Samsungs TouchWiz user interface, bada provides user interface features such as flash control, web control, motion sensing, vibration control, and face detection. In this way, developers can make use of sensors such as accelerometers, tilt, weather and proximity within their applications.
Another piece of the puzzle is the platforms backend sever infrastructure, which enables developers to support services such as social networking, device synchronisation, content management, location-based services, and different business models.
And to encourage everyone to make the most of the opportunity, Samsung has launched the bada Developer Challenge. This consists of a $27 million prize fund with $300k for first prize winner for applications that make the best use of the platform.
As part of this, a series of developer days will be held during 2010, with initial events in Seoul, London and San Francisco, and more planned as the year progresses.
Executive vice president of Samsung Electronics' Media Solution Center, Hosoo Lee, says the platform will provides an opportunity for developers "to get their applications onto an unprecedented number of Samsung devices across the world".
It will launch with Samsung's mid-range segment of touchscreen phones, mainly in Asia and Europe during the first half of 2010. Other markets will follow, although Samsung says a more detailed roadmap or set of targets has yet to be determined.
Despite the launch of bada however, Samsung will continue to release devices using operating systems such as Windows Mobile, Android and Symbian.
There's also the possibility that, over time, Samsung may open up the platform for other manufacturers to use.
You can find out more information at the bada website.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
6 hours, 17 minutes ago
Red Games Co's Brian Lovell on their Apple Design Award Win: “Inclusivity was a focus from the beginning"
News
Jun 11th, 2024
App Store developers can start nominating their games for featuring later this year
Feature
5 hours, 1 minute ago
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
6 hours, 29 minutes ago
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
as
Feature
Jun 3rd, 2024