Thanks to Steve Jobs' anti-Flash stance, lots of iDevice developers are piling into HTML5 to ensure their future rich media apps and websites work.
Following on from AdMob's demo of how its ads might work Harbor Master HD, US publisher Appular and developer Brainium Studio have launched an HTML5 marketing mini-site for their Hand of Greed iPhone game.
Sharp edge
Coded from scratch in HTML5, it offers players three levels of the 50 featured in the full game, encouraging upselling to the 99c-priced title as you play.
In this way, it also acts as a new promotion and discovery opportunity; something the companies expect to further experiment with in future.
"We've already begun working with AdMob to incorporate this web app within their ads, and are eager to do the same with Medialets and Apple's upcoming iAd network as well," said Brian Akaka, Appular's founder.
"Creating rich media ads like this will allow unparalleled opportunities for consumers to try out games without having to install a new app. Looking forward, we're excited to work with developers on using this technology to revolutionise app discovery."
To experience it in action, open Safari on an iDevice and point it in the direction of http://appular.com/webapp.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
Jun 11th, 2024
King and Flexion partner to bring Candy Crush Saga to App Gallery and more alternative app stores
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Interview
Jun 7th, 2024