While there's plenty of discussion about how to get people to pay for mobile content, the mobile device is increasingly becoming a wallet for the purchasing of items, real and virtual.
Online games publisher OGPlanet's deal with mobile payment specialist Onebip is evidence of such a trend, with the firm enabling players of its roster of online games - Rumble Fighter, Lost Saga and La Tale, amongst others to purchase the publisher's virtual currency Astros on their mobiles.
Safe and secure"We have been looking to increase our payment options and Onebip offered the safest and most reliable mobile payments service," said OGPlanet president and CEO Sangchul Park.
"With Onebip mobile payments, we are offering our player base an important mechanism by which to deepen and further personalise their overall gaming experience."
OGPlanet's deal with Onebip's Express service is available in more than 25 countries, with players able to submit their phone number online.
Playing the pay gameBut aside from the obvious consumer convenience, the deal is also a sign of Onebip's growing relationship with games publishers.
"OGPlanet has an impressive portfolio of games and a very active community in North America and Europe," said Diego Mortillaro, Co-Founder and Chairman, Onebip.
"We are confident that this partnership will further enhance that success by giving OGPlanets players a safe, reliable and quick option for making online payments."
Founded in 2005, Onebip has more than 2 million registered users, connectivity with more than 200 mobile network operators and service coverage in 58 countries.
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