With the debate between the Premium Pricers and the App Store Pegglers currently incarnated into the respective forms of Epic's Mark Rein and EA Mobile's App Store 99c sale, others are wading into the debate.
One such is W3i's Robert Weber.
"Why should someone else's good fortune of getting a great deal cause me to feel screwed?" he ponders over the psychology of App Store buyers who discover the game or app they bought at one price has been discounted to a lower one.
That's one of the implied reasons Rein says Infinity Blade's $5.99 price won't be slashed.
Two ways to sell
Of course, with background in free downloads supported with monetisation options ranging from advertising to additional downloads, plus its Apperang iOS ad and distribution network, Weber was always going to have strong views about the power of discounting.
Indeed, he titles his post "Mark Rein from Epic Games Is Wrong: Discounting Is Good For App Publishers & Consumers."
"I applaud EA for their aggressive $0.99 app promotional strategy. It is crucial to maintain high visibility in the App Store over the holiday season. EA will rack up the sales this holiday season, and leave other game makers like Epic Games in the dust," he adds.
Although with Epic's Infinity Blade still solidly at the #4 position in the US top grossing iPhone chart, and EA's games seemingly having peaked, the market's conclusion about which strategy works best may suggest otherwise.
[source: App Marketing Tips]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Comment & Opinion
Sep 30th, 2020
Post-COVID, a global approach is helping China’s mobile publishers achieve sustainable growth
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |