After advertising to all and sundry the benefits many of the 50,000 publishers on board are deriving from its AdMob service, Google has highlighted one particular case to complete the sales pitch.
Brazilian startup Best Cool & Fun Games is by its own reckoning the #1 mobile gaming company in Latin America, its 30 releases played by 10 million gamers worldwide.
Bold strategy
Since Best Cool & Fun Games switched up its strategy moving from the 99c price point to the freemium model in summer 2010, the results have been overwhelming.
A free version of its iPhone game Ant Smasher marked the publishers first foray into the AdMob network, becoming in the process its most popular title by far.
Both the iOS and Android versions have featured in their respective app stores Top 100 listings for a concerted period, with the ant squishing antics on-track to generate $2 million in annual revenue.
Cross-promotional tie-ins
Because 80 percent of that return will have been raised purely from the AdMob ads, Best Cool & Fun Games has adopted the free, ad-supported policy across its catalogue, utilising cross-promotion to notable effect.
One in three users who saw the Ant Smasher ad on the AdMob platform downloaded the free version, a clear validation of Best Cool & Fun Gamess strategic shift last year.
As for the future, the Brazilian publisher will begin rolling out virtual goods in its games soon, while it seeks investment from venture funding.
[source: VentureBeat]
News
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
For The Win 2024 | Europe | May 29th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |