Having recent bedded down its white label app store - which powers 40 app store around the world - with a $10 million strong funding round, Appia is to move into a whole new area: mobile advertising.
The firm's new network claims it will guarantee developers who wish to promote their wares a return on interest, handing them a pay-per-download system design to lessen their output and increase the take-up of their titles.
Downloads and discoverability
"While developers scramble to figure out discoverability in light of new policies within Apple's App Store and Googles Android Marketplace, we are providing new options for developers to market and promote their apps and only pay for results," said Appia CEO Jud Bowman.
"Our performance-based advertising network gives developers a powerful way to directly influence the placement and traffic of their apps, leading to greater discoverability and increased downloads."
Appia states developers will be able to target their campaigns at specific regions and platforms, with the network supporting iOS, Android, Windows Mobile, BlackBerry, webOS and Symbian.
Network nous
It's performance related nature means those who advertise on the network will only have to pay when the ads in question lead to actual downloads of their titles.
The ad platform will also hand studios the opportunity to push their games across Appia's distribution network, which is currently delivering 22 million downloads a month.
Reaching more than 200 million subscribers across 200 countries, Appia says its ad network will be directly integrated into its existing developer program.
Dvelopers looking to sign up can find more info on Appia's website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Sep 15th, 2011
Zedge partners with Appia to launch mobile marketplace for 40 million monthly users
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |