Accelerated by the recently secured $25 million funding round, the worlds largest open app store GetJar has acquired discovery technology firm Infrinity and its management.
At its core, Infrinitys platform creates pathways - through inference, friends, and family - for app developers to identify the best set of users for their software and vice versa.
Having already integrated Facebook Connect into its mobile site to foster community endorsement and engagement, GetJar will look to enhance that experience via Infrinitys sophisticated recommendation engine.
Overwhelming situation
"With hundreds of thousands of apps to choose from, the app store experience can be very overwhelming for consumers," Ilja Laurs, GetJar CEO, said.
"With Anands leadership and the technology of Infrinity, GetJar will make noticeable advancements to its app store usability and improve app discovery."
As a result of the acquisition, Infrinitys founder Anand Venkataraman will assume the position of vice president of discovery technologies for GetJar.
Discover the truth
With its inaugural App Meter Survey revealing that only 21.6 percent of app consumers discover titles direct from app stores, GetJar has recognised the existing deficiencies in its model and sought a solution promptly.
"Mobile app discovery continues to be one of the biggest problems in the evolving mobile applications market,"Venkataraman said.
"GetJars use of Infrinitys technology will provide new features that improve discovery to a critical number of publishers worldwide, continuing Infrinitys goal of making discovery a two-way street."
[source: GetJar]
News
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Top Stories
News
4 hours, 2 minutes ago
Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact
News
6 hours, 4 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
News
8 hours, 49 minutes ago
Google hit by £13.6 billion lawsuit over alleged "self-preferencing" and anticompetitive behaviour
News
6 hours, 4 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
Feature
12 hours, 49 minutes ago
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |