Himself a convert from paid mobile games to freemium when he moved from EA Mobile to Playfish, Jeferson Valadares is Flurry's new GM Games, and he's out to preach the new gospel.
Writing his first post on Flurry's blog, Valadares has compared the breakdown of game revenue from the top 100 of the US top grossing chart in January 2011 with that from June 2011. Obviously, the data comes direct from Flurry's analytics which are used in around 90,000 apps.
Bait and switch
Back in January, the breakdown between revenue from premium games and freemium games was 61 percent to 39 percent respectively; that's now switched to 35 percent and 65 percent.
"When you make your game free and add in-app purchases, two powerful things can happen: first, more people will likely try your game since you've made the "ante" zero; and second, you will likely take more total money, since different players can now spend different amounts depending on their engagement and preferences," Valadares points out.
[source: Flurry blog]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |