Following a similar move from rival GREE with Japanese developer Cave, DeNA has announced it's establishing a joint venture with publisher Namco Bandai.
To be called BDNA Inc, and combining Namco Bandai's game expertise and DeNA social experience, it will be focused on developing social smartphone games and entertainment for players worldwide.
Initial capitalization will be 100 million yen (around $1.3 million) and be funded 75 percent by Namco and 25 percent by DeNA. Operations will start on October 1.
Come together
Based in Tokyo, BDNA will be headed by Namco Bandai's executive vice president Shin Unozawa, while its board will consist of Namco Bandai's Hirotaka Reizei and Hideyuki Okabayashi, and DeNA's Isao Moriyasu and Keigo Watanabe
The two companies already have an existing relationship with the jointly developed Gundam Royale having over 3 million players on DeNA's Mobage platform.
[source: DeNA]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
32 minutes ago
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
News
5 hours, 30 minutes ago
Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact
News
7 hours, 32 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
News
10 hours, 17 minutes ago
Google hit by £13.6 billion lawsuit over alleged "self-preferencing" and anticompetitive behaviour
News
7 hours, 32 minutes ago
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalization
Feature
Jun 10th, 2024
Hot Five: Squad Busters’ supercharged launch, Pokémon’s record revenue, and Star Wars: Hunters finally hits the target
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |