App advertising and monetisation outfit Tapjoy has announced the addition of Larry Berkin as vice president and general manager of its Asia-Pacific operations.
He will be responsible for expanding Tapjoys operations in the region, working closely with key partners to grow its ad-funded model for the distribution of free apps.
Berkin joins Tapjoy having most recently served as the senior vice president of global alliances at the Symbian Foundation.
Previously he was vice president, ecosystem and corporate business development for Tokyo-based ACCESS, best known for the NetFront mobile browser used in a billion devices.
"Tapjoy is an incredible growth engine and an important global revenue platform for the rising tide of free, ad-supported mobile applications," said Berkin.
"The Asia-Pacific region has some of the most sophisticated mobile markets in the world and is full of entrepreneurial talent brimming with growth potential. Im excited to lead Tapjoy's efforts there."
[source: Tapjoy]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |