It's probably a personal trait, but I like nothing more than a good set of numbers from US mobile outfit Backflip.
Back in June, we got the last dump. Now, however, we learn that the publisher is close to 150 million installs across iOS and Android. In June, the total was closer to 100 million.
Of course, Backflip has mainly been releasing free games, because it's running a network business model whereby it can focus on cross-portfolio promotion or cashflow by appropriately turning the dials on its circa one billion monthly ad impressions.
It also has around 3 million daily active players and 27 million monthly active players.
Here be monsters
The significant pivot is it's released its first proper freemium game.
DragonVale is a bit FarmVille meets Pocket Frogs and Theme Park. During its beta test phase in Canada, it's been a solid top 5 top grossing game so it's obviously doing something right.
And thanks to popular titles such as Paper Toss, NinJump, Backflip Solitaire and Shape Shift, Backflip is now looking to become more active in turning players into payers.
"These games easily transition to much higher ARPU games such as Army of Darkness Defense and DragonVale, says CEO Julian Farrior.
"It's been a focus during summer and we're also seeing more and more users playing multiple Backflip games at the same time."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Jun 6th, 2017
Transformers: Earth Wars clears 10 million downloads just in time for first anniversary
Interview
Nov 7th, 2016
Backflip Studios on releasing DragonVale World five years after the original
Top Stories
News
10 hours, 48 minutes ago
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
12 hours, 59 minutes ago
Stumble Guys welcomes Looney Tunes characters in latest high-profile crossover
News
10 hours, 48 minutes ago
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |