Following on from EA announcing bullish Q3 FY12 financials, the company got into more detail in a conference call with analysts.
Aside from much focus on new online PC/console title Star Wars: The Old Republic, there was some attention paid to EA's strategy in terms of social and mobile free-to-play games.
"We were late to that party but there's an awful lot coming, especially in terms of Playfish and PopCap," said COO Peter Moore.
He went on to talk about the company's success with FIFA on GREE's social mobile platform in Japan.
"FIFA World Class Soccer was an enormous success for a western IP in Japan, where we've previously struggled with FIFA" he said of the #1 ranked game.
"We're pursuing similar strategies around the world."
B of the Bang
Breaking out more detailed figures on iOS, Moore said that during December, EA Mobile claimed a market share of 10.5 percent, which was "more than double our nearest competitor".
It's not clear, however, whether that's in terms of revenue or downloads and across which App Stores: we're guessing US top grosssing.
EA also revealed that at the moment, its revenue - $70 million in Q3 - is evenly split between feature and smartphones, although smartphone sales are growing much faster, up 70 percent year-on-year.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
May 8th, 2024
Q4 FY24 was EA’s strongest for mobile, but it still only earned them $307 million
Top Stories
News
3 hours, 54 minutes ago
Red Games Co's Brian Lovell on their Apple Design Award Win: “Inclusivity was a focus from the beginning"
News
Jun 11th, 2024
App Store developers can start nominating their games for featuring later this year
Feature
2 hours, 38 minutes ago
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
4 hours, 6 minutes ago
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
Interview
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
as
Feature
Jun 3rd, 2024