Touting the reach of mobile as a whole, advertising tech specialist Velti has lifted the lid on a $27 million two-year deal to bring a "major US brand" to its platform.
The firm claims the deal is the "largest ever" seen in mobile marketing, with the unnamed brand in question set to utilise Velti's technology to drive engagement with its existing customer base.
Moving on up
The $27 million figure matters not only for Velti, but also the traction the industry as a whole holds, equal in Velti's words to the spend firm's typically dedicate to television campaigns.
"There is a massive opportunity for brands to engage with existing customers and build lifelong relationships," said Velti CEO Alex Moukas.
"Using data to predict and optimise engagement is a vital step in executing the right strategy; our work with this brand is a perfect example of a brand using Velti mobile technology to manage the lifecycle of its existing customer base."
Velti, of course, isn't the first firm to bring million dollar deals to the mobile market.
Apple's iAd famously launched with a bevy of $10 million ad campaigns on board, though major brands reportedly pulled out due to what some claimed was Apple's controlling hand over the campaign's creative.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Data & Research
Oct 23rd, 2012
Kindle Fire offers some of the best click through rates, reckons Velti
News
May 17th, 2012
Velti CMO guestimates Facebook could generate up to $2 billion a year from its mobile app
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |