A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform.
Focused on its Fishing Joy game - a franchise which is generating $1.6 million a month in China - the study pointed out that Punchbox was now spending around 70 percent of its marketing budget through AdMob.
Fishing for gold
The reason, it stated, was the control it provided, with installs available from 40c; sometimes even as low as 20c or even 10c (apparently).
The result has been over 120 million downloads, with AdMob serving over 1.5 billion impressions and 1.7 billion ad queries for Fishing Joy.
You can see Punchbox's CEO Haozhi Chen and COO Gary Liu talking about how they use the advertising platform in the following video.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
3 hours, 18 minutes ago
Early Bird tickets to the Pocket Gamer Mobile Games Awards 2024 are live
Feature
5 hours, 31 minutes ago
New release roundup: The best new mobile games from RPG roguelikes to a Star Wars surprise
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Guerrilla Collective 2024 | North America | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
as
Feature
Jun 3rd, 2024