Israeli mobile game development and distribution platform MoMinis is continuing to ramp up its activity during 2013.
So having recently raised $6 million in VC funds, bringing its total to over $15 million (the round remains open and it expects up to $4 million in additional investment), the company has undergone a rebrand.
It's replaced MoMinis with a blanket adoption of its consumer-facing brand PlayScape.
In this way, the company will now be called PlayScape, while the MoMinis Studio development suite becomes PlayScape Studio.
Face off
"We've grown exponentially and evolved significantly, and we want our name and brand to reflect that," said co-founder Eyal Rabinovich.
"PlayScape represents our vision of providing a fully integrated ecosystem, from development and distribution, to optimisation and data analysis in one holistic offering."
As part of the rebranding, PlayScape has launched a new website, and is integrating its development studio, its distribution platform, and its data analysis center.
PlayScape Studio (seen above) has also gained new functionality, including enhanced visual effect capabilities to support hardware accelerated scaling and rotation, improved collision detection, full accelerometer support and Facebook integration.
Big numbers
The rebranding comes as the company looks forward to strong activity during 2013.
It plans to release 100 games that will integrate the PlayScape social layer, providing high retention and monetisation.
Indeed, PlayScape now reaches 40 million users, including 6 million monthly active users, 1 million daily active users, and more than 100,000 daily downloads of its games.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Apr 18th, 2013
GameCast competition winner Pinokl Games on hiting the ground running with PlayScape
Top Stories
News
2 hours, 7 minutes ago
Early Bird tickets to the Pocket Gamer Mobile Games Awards 2024 are live
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Guerrilla Collective 2024 | North America | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
as
Feature
Jun 3rd, 2024