The barriers to entry are low, everyone is making a mobile game. That's why you need a publisher.
This was the core argument from Ed Rumley, COO of EA-owned UK publisher Chillingo.
He kicked off day two of Winter Nights conference in St. Petersburg, Russia, with his talk 'The art of publishing indie mobile games'.
"You need a strategy. You need distribution," he stated. "Just uploading a game to an app store isn't publishing."
Homeland
This is something Russian mobile developers well know, given that a quarter of Chillingo's games are now being sourced from the country.
Rumley said that Chillingo is obsessed with polish - getting the game right for release.
"Even if a developer thinks their game is finished, we'll normally add a couple of months for polish," he explained.
"We're about less games and more quality."
The company provides a wealth of other services, from QA and monetisation services to marketing and PR, as well as having strong access to app store vendors, carriers and OEMs.
Android boom
It's also working across many platforms, from iOS and Android, to Windows Phone, and will likely release games on BlackBerry 10.
And, this week, Chillingo launched an initiative to encourage indie developers to distribute their games via Samsung's app store, for which they will get 100 percent of the revenue for the first six months.
Indeed, Rumley said that Chillingo is currently making around half of its revenue from working with carriers to provide content for Android devices.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Feb 20th, 2017
Chillingo pulls Nexus Heroes and Sniper Deathmatch from App Store after three months of soft launch
Top Stories
News
3 hours, 2 minutes ago
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
3 hours, 23 minutes ago
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
News
7 hours, 43 minutes ago
Early Bird tickets to the Pocket Gamer Mobile Games Awards 2024 are live
News
3 hours, 2 minutes ago
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
3 hours, 23 minutes ago
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Feature
4 hours, 48 minutes ago
Fingersoft CEO Jaakko Kylmäoja: Building the world's most downloaded racing games
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Guerrilla Collective 2024 | North America | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th |
Popular Stories
as
Feature
Jun 3rd, 2024
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
Feature
May 29th, 2024