Mobile and social platform advertising outfit MediaBrix is getting into the real rewards sector.
Following the success of companies such as Kiip, SessionM, Beintoo and Pocket Change, it's launching Rewards.
This is an ad unit dedicated to engaging users during their highest achievements within games, or Breakthrough Moments (BTMs), as MediaBrix is calling them.
This definition borrows liberally from the achievement 'moments' popularised by Kiip's founder Brian Wong back in April 2011.
These take advantages of the break in play an in-game achievement triggers, to provide a brand advertising message that is reinforced with a real world reward.
"BTMs are natural points in gaming where people are most receptive to brand messages," notes MediaBrix.
"Once a reward is redeemed, consumers reciprocate the brand's generosity by taking further action such as downloading a coupon or engaging with the brand in other meaningful ways. Rewards produces powerful emotional connections and creates lasting impressions for a brand."
It's the moment for moments
In addition to Rewards, MediaBrix has renamed and redesigned its other ad products.
This sees the SocialFlex brand-response advertising unit renamed as Flex, with a similar naming approach taken for Views, value exchange video ads, and scalable integration brand engagement unit Fusion.
"We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during gameplay and we're excited to add Rewards to our product suite," said MediaBrix CEO Ari Brandt
"With the upgrade to the platform, we already deliver more than 500 million Breakthrough Moments each month. We look forward to seeing this number grow exponentially to provide more options and opportunities to deliver these moments for the world's greatest brands."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Interview
Feb 2nd, 2017
What advertisers can learn from Magmic’s neuroscience study into player habits
Top Stories
News
5 hours, 29 minutes ago
"It wasn’t easy": Supercell's struggle to get Squad Busters included at Summer Game Fest
News
5 hours, 51 minutes ago
My.Games launches new PC and console focused label Knights Peak Interactive
Feature
Jun 11th, 2024
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Feature
Jun 11th, 2024
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |