Web 2.0 conference TWS2008 has chosen the ten most promising Israeli Web 2.0 start-ups, and one of them is an innovative company touting user-generated mobile games.

It's called Mo'Minis (its website is here), and it claims to offer "a revolutionary solution for fast creation, porting and publishing of mobile games and interactive content".

Another porting tech, huh? Not quite. The interesting thing about Mo'Minis is that it's designed to let non-skilled developers create games too, without the need for coding experience.

The idea is that users download the Mo'Minis application to their PC, create a game using it, and then share it via the Mo'Minis community to friends' mobile phones.

The company also says it'll offer its own distribution channels, so its users can actually make money from their games.

It's certainly intriguing. The company raised $400,000 of seed funding in March this year, and is still in stealth mode (hence the lack of further details about how its service actually works). It does have its own mascot with a Facebook profile, however.

However, it's due to launch this year, so we'll be keeping an eye on it.